Cold outreach that becomes pipeline.

Ownbound runs the outbound motion inside your GTM — targeting, sequencing, execution, qualification, and booked meetings from week one. No recruiting cycle. No ramp. Just pipeline.

StartsWeek one
Upfront cost$0
ModelPay on results

What could your startup gain from cold outreach?

Scroll through five slides. Each covers a key pillar of the outbound case — and the live panel on the right updates with every section.

01 / 05 — THE OPPORTUNITY

Three channels. One pipeline machine.

Cold calling, email, and LinkedIn each convert at different rates — but together as a coordinated multi-channel motion, they create the most durable, predictable source of outbound pipeline a startup can build.

Top-performing B2B teams don't choose one channel. They sequence all three, using each where it's strongest: calls for speed, email for volume, LinkedIn for trust.

📞
Cold Call
4–16%Connect rate
2–8%Dial → meeting
✉️
Cold Email
3–12%Reply rate
1–3%Email → meeting
💼
LinkedIn
10–25%Accept rate
3–8%Message → meeting
02 / 05 — THE CHANNEL BREAKDOWN

Each channel has a benchmark. All three together compound.

Running all three channels in a coordinated sequence multiplies touch points without multiplying cost — and top-performing SDR teams show that multi-channel outreach drives 2–3× more meetings than any single channel alone.

📞 Cold call → connect4–16%
📞 Connect → meeting booked10–25%
✉️ Cold email → reply3–12%
✉️ Reply → meeting booked15–30%
💼 LinkedIn connect accepted10–25%
💼 LinkedIn message → meeting3–8%
03 / 05 — THE BUILD VS. BUY TRAP

Hiring an internal SDR is slower and more expensive than founders expect.

The real cost includes base, OTE, taxes, benefits, tools, data, and the cost of your time managing them — typically $9,500–$11,700 per month fully loaded before they've booked a single meeting.

Internal BDR
  • 90-day recruiting cycle
  • 60–90 day ramp
  • $10K+/mo fully loaded
  • Daily management overhead
  • Retention risk
Ownbound
  • Live in week one
  • Pre-ramped execution
  • $0 upfront — pay on results
  • You review meetings, not reports
  • Cancel anytime
04 / 05 — THE OWNBOUND MODEL

Embedded SDR means you own the pipeline — not just a vendor relationship.

Ownbound behaves like an in-house team member: mapping your ICP, writing sequences that earn replies, managing multi-channel follow-ups, qualifying leads, and handing over meetings with full context into your CRM — under your domain, in your voice.

  • ICP targeting and list building included
  • Multi-channel sequences (cold calls + emails + LinkedIn)
  • Daily execution and A/B optimization
  • Qualification calls and notes before handoff
  • CRM-synced meeting delivery (HubSpot-native)
  • Weekly performance reporting
05 / 05 — THE ECONOMICS

Pay only when we win. Zero risk to get started.

With Ownbound's pay on results model, you pay $0 upfront. We earn 100% of the first month's revenue for each customer we source — meaning our incentives are perfectly aligned with yours.

$0Upfront cost
100%First-month commission
Day 1Execution start

Use the calculator below to model commission economics for your specific numbers.

PAY ON RESULTS MODEL

Model your expected first-month fees.

$0 upfront. You only pay when a sourced opportunity closes. Edit any field below — results update instantly.

The number of qualified opportunities Ownbound is expected to source per month.

The percentage of sourced opportunities that become customers.

For subscription SaaS, this is typically first-month recurring revenue. For usage-based pricing, use estimated first-month billed value.

Ownbound always charges 100% of the first month's fees per opportunity sourced and closed. This rate isn't adjustable.

Expected closed customers / month
Pay on Results fees / month $

For usage-based pricing, estimate the first billing cycle value rather than MRR. This calculator is based on closed opportunities only.

WHAT HAPPENS NEXT

Your path from conversation to pipeline.

Here's exactly how we go from this page to booked meetings — no ambiguity, no surprises.

Today
Step 1 — Trial Discussion

Schedule a 15-minute trial conversation.

We align on your ICP, target persona, deal size, and messaging direction. You get a clear picture of the ramp-up and what fully operational outbound looks like for your business specifically.

15 min call ICP alignment No obligation
Schedule trial discussion →
Days 1–4
Step 2 — Onboarding & Platform Setup

Domain access, CRM connection, and team alignment complete.

We get set up inside your tools — CRM sync, sending domains, calendar access, and a shared understanding of your product, competitive landscape, and what a qualified meeting looks like for your team.

CRM connected Domain setup Day 4: Access live
Day 5
Step 3 — Pain Points & Objection Handling

Battle-tested objection playbook ready.

We map out the pain points your ICP feels most acutely, build a use-case catalog, and finalize objection responses — pricing pushback, "we already have someone doing this," and competitor comparisons.

Pain point catalog Use case mapping Day 5: Battle cards reviewed
Day 7
Step 4 — ICP Definition & Launch

Target account list finalized. Sequences go live.

We finalize your 200-account target list, load sequences across cold call, email, and LinkedIn, and begin execution. Meetings start hitting your calendar within the first week of live outreach.

200-account list Multi-channel sequences Day 7: Outreach live

Ready to see what outbound could look like for your business? Let's talk through the trial.

Discuss Trial →