--- title: Ownbound — Pipeline From Cold Outreach image: https://www.ownbound.com/hubfs/ownbound-social-preview-2.png --- [Skip to content](https://www.ownbound.com/intro#main) [![Ownbound](https://www.ownbound.com/hs-fs/hubfs/ownbound%20letters.png?width=217&height=40&name=ownbound%20letters.png)](https://ownbound.com?hsLang=en) [Presentation](https://www.ownbound.com/intro#presentation) [Economics](https://www.ownbound.com/intro#cost-calc) [Next Steps](https://www.ownbound.com/intro#next-steps) [Ownbound.com ↗](https://ownbound.com?hsLang=en) [Discuss Trial](https://meetings-na2.hubspot.com/rj1) # Cold outreach that becomes pipeline. Ownbound runs the outbound motion inside your GTM — targeting, sequencing, execution, qualification, and booked meetings from week one. No recruiting cycle. No ramp. Just pipeline. [Discuss Trial →](https://meetings-na2.hubspot.com/rj1/ownbound-trial) [See how it works ↓](https://www.ownbound.com/intro#presentation) Starts **Week one** Model **Embedded, not outsourced** ## What could your startup gain from cold outreach? Scroll through five slides. Each covers a key pillar of the outbound case — and the live panel on the right updates with every section. 01 / 04 — THE OPPORTUNITY ### Three channels. One pipeline machine. Cold calling, email, and LinkedIn each convert at different rates — but together as a coordinated multi-channel motion, they create the most durable, predictable source of outbound pipeline a startup can build. Top-performing B2B teams don't choose one channel. They sequence all three, using each where it's strongest: calls for speed, email for volume, LinkedIn for trust. 📞 Cold Call **4–16%**Connect rate **2–8%**Dial → meeting ✉️ Cold Email **3–12%**Reply rate **1–3%**Email → meeting 💼 LinkedIn **10–25%**Accept rate **3–8%**Message → meeting 02 / 04 — THE CHANNEL BREAKDOWN ### Each channel has a benchmark. All three together compound. Running all three channels in a coordinated sequence multiplies touch points without multiplying cost — and top-performing SDR teams show that multi-channel outreach drives 2–3× more meetings than any single channel alone. 📞 Cold call → connect**4–16%** 📞 Connect → meeting booked**10–25%** ✉️ Cold email → reply**3–12%** ✉️ Reply → meeting booked**15–30%** 💼 LinkedIn connect accepted**10–25%** 💼 LinkedIn message → meeting**3–8%** 03 / 04 — THE BUILD VS. BUY TRAP ### Hiring an internal SDR is slower and more expensive than founders expect. The real cost includes base, OTE, taxes, benefits, tools, data, and the cost of your time managing them — typically $9,500–$11,700 per month fully loaded before they've booked a single meeting. Internal BDR - 90-day recruiting cycle - 60–90 day ramp - $10K+/mo fully loaded - Daily management overhead - Retention risk Ownbound - Live in week one - Pre-ramped execution - $5,000/mo flat — no extras - You review meetings, not reports - Cancel anytime 04 / 04 — THE OWNBOUND MODEL ### Embedded SDR means you own the pipeline — not just a vendor relationship. Ownbound behaves like an in-house team member: mapping your ICP, writing sequences that earn replies, managing multi-channel follow-ups, qualifying leads, and handing over meetings with full context into your CRM — under your domain, in your voice. - ICP targeting and list building included - Multi-channel sequences (cold calls + emails + LinkedIn) - Daily execution and A/B optimization - Qualification calls and notes before handoff - CRM-synced meeting delivery (HubSpot-native) - Weekly performance reporting The Opportunity MULTI-CHANNEL BENCHMARKS — 2026 Call. Email. LinkedIn. All three. Top-line conversion rates per channel — B2B SDR teams, 2026. 📞 2–8%Dial → meeting booked ✉️ 3–12%Email → reply ✉️ 15–30%Reply → meeting 💼 10–25%LI connect accepted 💼 3–8%LI message → meeting CHANNEL COMPARISON — PER 200 CONTACTS Multi-channel compounds the return. Expected meetings per 200 contacts by channel, at average conversion rates. 📞 ~5Meetings from 200 cold calls ✉️ ~2Meetings from 200 cold emails 💼 ~3Meetings from 200 LI touches 🔗 ~10+Combined multi-channel sequence FULLY LOADED COST — MONTHLY $10,600 vs. $5,000 flat. Internal BDRs cost more than founders budget for — before a single meeting is booked. Internal BDR (fully loaded)**~$10,600/mo** Ownbound**$5,000/mo flat** THE EMBEDDED MODEL Inside your GTM — not bolted on. Operates under your brand, in your CRM, in your voice. Your GTM ICP Build Calls Email LI CRM Sync Qual Calls 90-DAY ROI CASE Numbers that close the decision. Standard assumptions at typical B2B SaaS ACV. ~50% Lower monthly cost vs. internal hire Week 1 First sequences live — no ramp needed 4–8× Target pipeline ROI at typical ACV $0 Variable comp, benefits, or tool costs added COST ECONOMICS ## Build internally or plug in Ownbound? See your true fully loaded BDR cost vs. Ownbound's flat monthly fee. BDR base salary ($/yr) Variable comp / OTE ($/yr) Taxes & benefits ($/yr) Tools & data ($/yr) Enablement & management ($/yr) Ownbound monthly fee ($) Compare cost Internal BDR / month **$—** Ownbound / month **$—** Monthly savings **$—** WHAT HAPPENS NEXT ## Your path from conversation to pipeline. Here's exactly how we go from this page to booked meetings — no ambiguity, no surprises. Today Step 1 — Trial Discussion ### Schedule a 15-minute trial conversation. We align on your ICP, target persona, deal size, and messaging direction. You get a clear picture of the ramp-up and what fully operational outbound looks like for your business specifically. 15 min call ICP alignment No obligation [Schedule trial discussion →](https://meetings-na2.hubspot.com/rj1/ownbound-trial) Days 1–4 Step 2 — Onboarding & Platform Setup ### Domain access, CRM connection, and team alignment complete. We get set up inside your tools — CRM sync, sending domains, calendar access, and a shared understanding of your product, competitive landscape, and what a qualified meeting looks like for your team. CRM connected Domain setup Day 4: Access live Day 5 Step 3 — Pain Points & Objection Handling ### Battle-tested objection playbook ready. We map out the pain points your ICP feels most acutely, build a use-case catalog, and finalize objection responses — pricing pushback, "we already have someone doing this," and competitor comparisons. Pain point catalog Use case mapping Day 5: Battle cards reviewed Day 7 Step 4 — ICP Definition & Launch ### Target account list finalized. Sequences go live. We finalize your 200-account target list, load sequences across cold call, email, and LinkedIn, and begin execution. Meetings start hitting your calendar within the first week of live outreach. 200-account list Multi-channel sequences Day 7: Outreach live Ready to see what outbound could look like for your business? Let's talk through the trial. [Discuss Trial →](https://meetings-na2.hubspot.com/rj1/ownbound-trial)